Selected Work
From packaging on a shelf to interactive products on a screen, I turn ideas into brands people understand and want. I can lead the vision, build the system or design the work myself, working closely with your team wherever they are. AI-forward, human-led, full-time or on a project basis.
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I'm a creative director, art director and senior designer with 20+ years taking brands from the first idea to the shelf, the street and the screen: identity, advertising and campaigns, packaging, print and retail, websites, UI/UX and digital products. I've worked with agencies, consumer brands and technology companies, and I'm as comfortable on a press check as inside a design system. Most recently I led brand and product design for Mobii Systems, a sports-video technology company. I've led teams of three to nine people, built departments from scratch, and I still design the work myself.
Let's make something worth remembering.
Approach
From ambiguity to a working system.
The result is not simply a finished asset. It's a visual logic that keeps working as the product, campaign or system grows.
A career built across disciplines.
Selected brands: Mobii Systems · OK Capsule · Bimbo · Niu Sushi · Chiltepino's · Rebel Wings · Colegio de Notarios de la Ciudad de México. Work completed through employment, agency, consulting and direct project relationships.
Creative thinking. Systems thinking.
Ideas need execution.
Figma · Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · HTML + CSS · Claude · MCP · ChatGPT · Midjourney · Meta Ads · LinkedIn Ads · Monday · Apollo · Exploring: Figma Weave, n8n
AI-assisted workflows speed up exploration and production; concept, visual judgment and final QA stay human-led.
Also: marketing planning, acquisition funnels, and close work with product, engineering, sales and external creative partners.
Website designed & developed with love by yours truly ♥
